Web Statistics

So you have a great website in place but is it really performing for you?  You may know roughly how many hits you get, perhaps from a freebie counter, but do you know what proportion of visitors come from Google, MSN Search or Yahoo?   Or how about what are the most popular pages (or products/services) that people are clicking on?  

Having access to piles of numeric data isn't much of a help if you have to spend hours and hours making any sense of it.  However our solution utilises visual representation including bar graphs, pie charts and line graphs to display data.   This allows patterns and trends to be identified which can then be fed back to web developers and marketing personal for review.  Comparisons can be set up across time periods to measure the impact of improvements or changes.

Computime's web stats can help you identify areas which are working and those which could use improvement.

Uses for Web Statistics

There are many different statistics to help track website traffic, identify website visitors and measure search engine performance such as:

• Visits - Measuring visits is a much more accurate way of monitoring website traffic than "hits".  Hits tend to be much larger numbers as these clock up each time a user requests a file whether it be a HTML page or an image.   Visits are the number of actual individuals who made a unique visit to your website, whether they only surfed one page or perhaps hundreds within your site before leaving.
• Page Views - Measuring the number of page views gives an idea of how long visitors spend on the website before giving up.  They may be giving up because they've found the information they want or maybe because they have given up.
• Bounce rate - This useful statistic is the percentage of people who leave the website after they've viewed a particular page.  For example if customers are leaving after they read the shipping charges page, it may suggest your charges are too high and this is discouraging potential customers.
• Browser & screen capabilities - When making web design changes or implementing new cutting-edge functionality, it's important to consider your user base.  If 50% your customers are running 1024X768 resolution using Mozilla FireFox, it would be advisable not to alienate them by implementing an Internet Explorer only feature.
• Traffic sources - It's absolutely crucial to know how much of your traffic is coming from search engines and also from organisations/agencies who perhaps are linking to your website for a fee i.e. Yellow pages.   This can give you some idea of how much revenue these services may be generating.  This is especially useful if you are employing any SEO techniques.
• Keywords - Knowing the keywords that your user base are typing trying to find you is essential for identifying what they are interested in.  It may even highlight markets which you were unaware of.
• Most popular page(s) - If you know what page on your site is viewed the most, this gives you an ideal place to put adverts to other essential products and services.
• Top exit pages - This can be useful to identify where users leave the website and what pages need to be spiced up to retain user interest.
• Geographical visitor spread - Depending on your business, you may want to know where in the world you're visitors are coming from.  This is especially useful if you are entering a new market in another country as you can track the success of this launch.

Computime's Web Stats Solution

There are plenty of solutions out there but most are hard to use, difficult to intepret and omit vital statistics.  With our web stats solution, there are no compromises.  We make use of Google Analytics and SurfStats so you get exactly the information that is relevant to your business in bite-size chunks.  Some other unique benefits of Computime's website statistics:

• Reports can be emailed straight to you for added convenience either weekly or monthly.
• Online control panel can be set up allowing almost-real-time access to statistics and drilldown functionality.
• Statistics can be exported in Microsoft Excel in commas separated values (CSV) format so custom graphs can be created or further analysis performed.
• Reports can be run on custom date-ranges so impact of almost any event can be measured.
• Help and advice on how to intepret statistics.

If you are interested in getting web statistics set up for your business from the web experts in Coventry, West Midlands, please contact us, email info@computime.co.uk or ring us 02476671900

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